Create a Brand That Connects Emotionally and Performs Commercially

Why branding Matters

Your brand is more than a logo — it’s a key driver of business success

Financial Advantages

Financial Advantages

Strong brands drive repeat business, higher value, and long-term profitability.

Market Differentiation

Market Differentiation

A clear brand sets you apart in a competitive landscape and attracts the right audience.

Repositioning Power

Repositioning Power

Strong branding can elevate a business into new market segments and enhance perceived value.

Memorable Experiences

Memorable Experiences

It’s not just what you offer but how you make people feel..

Core Values & Identity

Core Values & Identity

A strong brand articulates purpose and builds lasting recognition.

Trust & Consistency

Trust & Consistency

A brand is a promise delivered — every time.

Svenja Gattinger

Bridging Creativity with Operational Excellence

Based in South East Asia, I bring over 10 years of experience in developing and implementing brands in global markets. My work turns brand concepts into cohesive, scalable, and memorable solutions and drives meaningful business growth.

As Director of Branding for a leading Asian hospitality group with 55+ properties across 17 countries, I managed a multi-brand portfolio, led the repositioning of renowned brands, launched new ones, supported 25+ hotel openings, and developed operational brand standards to ensure consistency and impact at every touchpoint.

My Expertise

Across the global brands I’ve supported, I’ve seen that effective branding requires more than strategy; it depends on hands-on implementation, operational alignment, and creative direction. I help businesses create brand ecosystems that deliver sustainable results.

  • Brand Ecosystem DevelopmentBrand Ecosystem Development
    Creating seamless, consistent brand worlds across identity, communication, and guest experience.
  • Strategic Positioning & NarrativeStrategic Positioning & Narrative
    Defining purpose, values, differentiation, and brand voice.
  • Creative DirectionCreative Direction
    Guiding visual identity, photography, design, and storytelling.
  • Customer Experience & Hospitality InsightsCustomer Experience & Hospitality Insights
    Translating brand strategy into operational, on-property excellence.
  • Team EnablementTeam Enablement
    Training, workshops, audits, and practical brand implementation support.
  • Pre-Opening Brand ActivationPre-Opening Brand Activation
    Supporting new openings with cohesive brand setup and on-ground implementation.

Services

Branding · Marketing · Customer Experience

Whether you need expert input on a specific topic, a holistic brand strategy, on-site guidance, or long-term support, I offer a flexible, hands-on approach tailored to your business needs. 

Brand Strategy

Shape your brand. Define its purpose. Create its future.

  • Positioning & Visual Identity
  • Customer Experience Strategy
  • Touchpoint Frameworks

Integrated Marketing

Connect meaningfully. Communicate clearly. Stand out.

  • Social Media Strategy & Content Frameworks
  • Photography & Video Guidelines
  • Editorial Style Guides
  • Collateral Templates & Reviews

Operational Integration

Bring strategies to life through seamless execution. 

  • Guest Journey Mapping
  • Brand Audits and Assessments
  • On-site Implementation Support

Workshops & Training

Strengthen skills. Align teams. Drive impact.

  • Positioning Workshops
  • Cross-Department Brand Trainings
  • Tailored Webinars and Ongoing Support

Contact Me

Take your brand to the next level — get in touch today.

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